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Filed under: Car Buying , Sedans/Saloons , Marketing/Advertising , Chevrolet , Honda The 2008 Chevy Malibu has already taken home some prestigious hardware in the form of the 2008 North American Car of the Year award, and now it seems to be winning over midsize car buyers in an important metric. The Malibu has attracted so many vehicle prospects that, according to compete.com , it has been the most shopped midsize vehicle in the U.S. three months in a row. The Bu's accomplishment is the first time a domestic automaker has ever lead this metric in the hotly contested midsize segment, dusting domestic competition like the Ford Fusion by a 5 to 1 ratio. Over 236,000 shopped the Malibu in December alone, which is a 247% increase over October, and more than twice the shopping rate than the all new 2008 Honda Accord . The Accord is still winning the actual sales battle at dealerships, and the data shows that nearly 80% of Malibu shoppers are just browsers, as opposed to just over 50% for...
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Filed under: Car Buying , Sedans/Saloons , Chevrolet , GM The Chevrolet Malibu continues to do better than GM expected: the General moved 12,172 of the new model in December 2007, a 6.7% improvement over the same month last year. There are two factories currently building the car, and demand for the 2007 North American Car of the Year finalist is such that dealers still can't get enough of them. It's a long way from the " we only expected to sell 500 Malibus in November " malarkey. The mid-sized segment champions probably aren't worried just yet, but they'll be watching. In December of '07, Toyota sold 38,831 Camrys, Honda sold 31,255 Accords, and Nissan sold 25,171 Altimas. The lack of Malibu inventory makes a good marketing and perception case, but GM won't want it to go on too long. The segment -- represented by what one Autoblog commenter called the "Camcordimabu" -- is highly competitive, and those buyers don't like to be told "Try...
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Filed under: Car Buying , Sedans/Saloons , Chevrolet , GM GM spent $150 million on the ad campaign for the new Malibu. Intriguingly, though -- and after all the work that went into the car, all the hype, all the ads (we dig the one with the jogger running into the car , even though it's not a new Malibu), and all the great reviews -- GM only expected to sell 500 of them in November, the car's first full retail month. That's right: GM sent 3,500 of them to dealers. And they only expected 500 of them to get off the lot, down the road burning gas. Well, as George W. Bush said, GM "misunderestimated." GM's on track to sell nearly the entire allotment, with 3,000 cars looking to be on the move. Lutz said dealers don't have any because they keep selling out of them. The same phenomenon is being reported for the Buick Enclave. which is not only exceeding sales expectations, but swiping the expected younger buyers from the Saturn Outlook. Hey Mr. Lutz: that's because...
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Filed under: Car Buying , Etc. , Chevrolet , GM click above image for more high-res pics of the 2008 Chevy Malibu The media is giving the new Chevy Malibu more love than any midsize product donning the bow tie has gotten in years. As it turns out, there are a few people in the market for a new car that are just as excited. Maximum Bob Lutz was nice enough to share on his FastLane Blog a story about how much one man likes the new Malibu, and he's going through great lengths to get one in his garage. The guy in question hadn't given a GM product the time of day since 1979, but the new Malibu looked so good to him that he was willing to purchase one from a dealer friend in California. Since he lives in Michigan, he plans on flying out to pick up his new ride and then driving it nearly 3,000 miles back to his home.The part of the story that undoubtedly has Mr. Lutz the most giddy is the fact that the gentleman in question is currently driving a Lexus LS and had been driving several...
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