|
Browse by Tags
All Tags » Chevrolet » Car Buying » general motors ( RSS)
-
|
Filed under: Car Buying , Buick , Cadillac , Chevrolet , GM , GMC , Pontiac , Saturn During a dealer teleconference today, General Motors announced it would be launching a zero-percent financing sale beginning tomorrow, while simultaneously raising the prices of its 2009 vehicles. The "72-hour sale" will run from June 24th through the 30th, and will offer customers 0-percent interest rates for 72 months on most Chevys, Buicks, Pontiacs and GMC vehicles. So far, there's no word on whether the offer will extend to Cadillac and Saturn. GM will also offer $500 in "bonus cash" to buyers who opt to purchase GM products outright rather than leasing them. At the same time, the General is going to be raising the prices of 2009 models by an average of 3.5-percent "across the board," something that was bound to happen, according to Mark LaNeve, GM's vice president of vehicles sales, service and marketing. On the production front, GM will be adding a third shift...
|
-
|
Filed under: Car Buying , Marketing/Advertising , Chevrolet , GM , UK Click above for a high-res gallery of Chevy's "fitting rooms" In what has to be the most ridiculous or utterly ingenious marketing ploy to date, Chevrolet has set up a drive-in fitting room outside a London dealership to allow consumers to "try on" their car before they buy. According to GM's research and marketing hacks, three out of four consumers consider their car to be a status symbol, despite 95-percent of people having no idea what they look like inside their car. As strange and admittedly vain as this campaign is, we can't help but think that it isn't an entirely bad idea. However, we doubt that it's going to make the trek across the pond and redefine our dealership experience. GM's full press release is available after the jump. Gallery: Chevrolet Drive-In Fitting Room Continue reading Chevy caters to insecurity, trials drive-in fitting room Permalink | Email this ...
|
-
|
Filed under: Car Buying , Sedans/Saloons , Chevrolet , GM The 2008 Chevy Malibu has snatched up awards and media accolades, and JD Power data shows that customers are paying Chevy dealers handsomely to own one. The average transaction price of a Chevy Malibu is $22,358 -- $5,000 higher than the inherently uncool last-gen 'Bu. Twenty-one percent of buyers are also opting for the top-of-the-line LTZ vs. only 5% for the outgoing model. The news isn't all rosy, however, as most of these customers are trading in other GM products to get themselves into the North American Car of the Year. Only 1.4% of buyers traded in a Toyota Camry, 1.3% swapped a Nissan Altima, and less than 1% turned in a Honda Accord. Those aren't exactly the kind of numbers GM will want to brag about, but at least the General is pulling in the equivalent of two Tata Nanos more per car than the last generation model did. [Source: Detroit News ] Read | Permalink | Email this | Comments
|
-
|
Filed under: Car Buying , Trucks/Pickups , Marketing/Advertising , Chevrolet , GM , GMC General Motors had a good August, bucking the industry trend with a year over year sales increase. A big part of that success came with zero-percent financing on the...
|
|
|
|