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• Chevy caters to insecurity, trials drive-in fitting room

  Filed under: Car Buying , Marketing/Advertising , Chevrolet , GM , UK Click above for a high-res gallery of Chevy's "fitting rooms" In what has to be the most ridiculous or utterly ingenious marketing ploy to date, Chevrolet has set up a drive-in fitting room outside a London dealership to allow consumers to "try on" their car before they buy. According to GM's research and marketing hacks, three out of four consumers consider their car to be a status symbol, despite 95-percent of people having no idea what they look like inside their car. As strange and admittedly vain as this campaign is, we can't help but think that it isn't an entirely bad idea. However, we doubt that it's going to make the trek across the pond and redefine our dealership experience. GM's full press release is available after the jump. Gallery: Chevrolet Drive-In Fitting Room Continue reading Chevy caters to insecurity, trials drive-in fitting room Permalink | Email this ... Posted Apr 11 2008, 06:04 AM by Autoblog Filed under: GM, Chevrolet, Car Buying, Chevy, UK, Marketing/Advertising, general motors, GeneralMotors, drive-in fitting rooms, drive in fitting rooms, ChevroletFittingRoom, chevy fitting room, ChevyFittingRoom, ChevyMirroredRoom, chevy mirrored room, Drive-inFittingRooms, DriveInFittingRooms, chevrolet fitting room