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Filed under: Car Buying , Marketing/Advertising , Chrysler , Dodge , Jeep , Earnings/Financials It looks like car shoppers have been smart enough to see past Chrysler's cheap gas guarantee . Despite Chrysler's extension of the offer for an extra month, a very small percentage of actual consumers have actually chosen the gas guarantee over the old fashioned cash back options. As we've reported in the past, the incentive wasn't really as good as it seemed once the math was done. As was pointed out by the Union of Concerned Scientists, a 3 mpg bump in efficiency would be equal to the savings Chrysler was offering. Additionally, Chrysler not only has the worst fleet in terms of fuel efficiency, but many of its products haven't exactly set the world on fire based solely on their own merit . The performance of the incentive deal suggests that in today's world average consumers may not want to be seen driving gas guzzling vehicles, regardless of what they're paying...
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Filed under: Car Buying , Trucks/Pickups , Marketing/Advertising , Chrysler , Dodge A tight credit market, slumping construction, an economy on bed rest, an end-of-model year, and high gas prices mean one thing for pickup trucks: lots of brand new trucks waiting for buyers. Dealers trying to shift their 2008 Dodge Rams before the 2009s arrive are taking as much as $13,000 off the bill to try and convince buyers to come forth. That means you can get a Dodge Ram 1500 Quad Cab SLT 4x2 for $19,995, instead of $32,795. With consumers being more picky about what and when they buy, it also doesn't help that dealers really don't want trade-in trucks either, since they can't do anything with them. What Dodge dealers hope for now is that Chrysler will manage the build-out of the 2009 models to give them a chance to get rid of the 2008s. Chrysler says it has a plan that will keep it competitive and keep the changeover orderly. For now, the Ram is the most heavily discounted vehicle out...
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Filed under: Car Buying , Crossovers/CUVs , Chrysler , Dodge You thought you knew how much a Dodge Journey costs. Well, it's actually a thousand dollars less than that. Why? Because Chrysler is offering that much as an incentive to folks who plunk down the balance on a 2009 Dodge Journey. On the This Is Not Good side, it's the first 2009 model of the year to put money on the hood, and frankly, it just never looks good when the manufacturer offers cash to entice buyers. On the This Is Really Not Bad side, has anyone had a look at the things folks in Journey's market segment are enduring right now? (Hint: rhymes with "portgage misis.") Yeah. So we won't hit Dodge over the head... but we will be watching... Gallery: 2009 Dodge Journey [Source: Kicking Tires ] Read | Permalink | Email this | Comments
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Filed under: Car Buying , Etc. , Marketing/Advertising , Ford , Lincoln , Mercury Fresh off news that Ford Motor Company was raising prices by an average of $502 per vehicle, the Dearborn automaker told dealers that the company would significantly increase incentives. The goal is to keep older vehicles like the Mercury Milan and Ford F-150 moving off dealer lots while also appeasing a hurting dealer network. Ford plans on using marketing dollars to target specific regions of the US where a particular vehicle may be struggling. That may mean that in Chicago you can get $2,000 on the hood of a Milan, but in California incentives could reach $3,000. CNW Marketing Research President Art Spinella points out to The Detroit News that this selective spend approach is a lot like what new top marketing guy Jim Farley did successfully during his time at Toyota. After looking at all the red arrows in January's "By the Numbers" report here at Autoblog, we're guessing Ford isn't...
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Filed under: Car Buying , SUVs , Trucks/Pickups , Dodge , Ford , GMC Using a formula that takes into account what a buyer actually pays for a vehicle, J.D. Power APEAL Survey results and the Consumer Reports Owner Satisfaction Survey, Forbes has come up with the 15 vehicles for which you'll probably pay too. The most overpriced vehicle will cost you $7,158 more than it should. For some reason we couldn't see the 15th and final slide, so all we can tell you is that the 14th most overpriced vehicle will run you $2,447 extra. The number one slot is held by the $37,105 Dodge Ram 2WD Laramie MegaCab, and the penultimate place was occupied by the $27,470 GMC Colorado. The list is dominated by domestic trucks and SUVs -- the only car on the list is the Mercury Grand Marquis (over by $6,480), and the only import is the Nissan Quest SE (over by $3,441). All of them are long in the tooth, on their way out, or about to be replaced. So if you're in the market for any of them, it's buyer...
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Filed under: Car Buying , Minivans/MPVs , Chrysler Perhaps the rhetoric coming from Chrysler that the market for minivans is alive and well is just that: rhetoric. The automaker's year end Event of a Lifetime sale happens to include its brand new minivans, the Town & Country and the Dodge Caravan, which can be had until December 3rd with $1,000 on the hood or long-term financing as low as 1.9% APR. Other Chrysler models included in the sale are the 300 ($1,500), 300C ($3,000, excluding the SRT-8), Sebring Convertible ($2,000), Aspen ($1,000), PT Cruiser ($1,000) and the Pacifica in both five- ($1,500) and six-passenger ($2,000) models. You can check out what Dodge and Jeep are offering, as well as any other automaker, on the Cars.com Incentive Page that's always up to date. [Source: Kicking Tires] Read | Permalink | Email this | Comments
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Filed under: Car Buying , Trucks/Pickups , Marketing/Advertising , Chevrolet , GM , GMC General Motors had a good August, bucking the industry trend with a year over year sales increase. A big part of that success came with zero-percent financing on the...
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Filed under: Car Buying , Trucks/Pickups , Chevrolet , Dodge , Ford , Toyota Even with two all-new models on the market, pickup truck sales have been dragging for a few months now. The battered housing market and high gas prices have been blamed for the...
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Filed under: Car Buying , Minivans/MPVs , Trucks/Pickups , Marketing/Advertising , Chrysler , Earnings/Financials Chrysler is already offering five-year, interest-free loans on some of its cars. As of today, it is also offering six-year, interest-free...
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Filed under: Car Buying , GM In a bid to slow a loss of sales and market share, GM is reportedly giving dealers $250 cash awards for every vehicle sold through the end of the month. According to an internal memo reported by Bloomberg News today, GM has...
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Filed under: Car Buying , Trucks/Pickups , Toyota Earlier today we referenced Toyota disputing Edmunds.com claiming that the Tundra was sold in July with $6,861 of incentives per vehicle. That would've been the highest amount of incentives for any full...
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