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Filed under: Car Buying , Marketing/Advertising , Holden , Australia Click image for a hi-res gallery of the Holden Commodore SS-V Despite the fact that capping the cost of gas didn't work out so well for Chrysler in the U.S., General Motors' Australian arm, Holden, is launching a new incentive that guarantees gas will be 99¢/liter for two years after your vehicle's original date of purchase. The system works much like the one Chrysler used: buyers get a debit card that they use when filling up their tanks. That debit card will be tied to the purchasers bank account, which will be debited a few days later for the reduced rate, regardless of how much the fuel had actually cost. If all of this sounds a bit confusing, click here for the details from Holden. We've also pasted GM's official press release after the break. As we mentioned, a similar promotion wasn't too successful for Chrysler. There are a few differences, though. Chrysler's vehicles aren't...
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Filed under: Car Buying , Marketing/Advertising , Chrysler , Dodge , Jeep , Earnings/Financials It looks like car shoppers have been smart enough to see past Chrysler's cheap gas guarantee . Despite Chrysler's extension of the offer for an extra month, a very small percentage of actual consumers have actually chosen the gas guarantee over the old fashioned cash back options. As we've reported in the past, the incentive wasn't really as good as it seemed once the math was done. As was pointed out by the Union of Concerned Scientists, a 3 mpg bump in efficiency would be equal to the savings Chrysler was offering. Additionally, Chrysler not only has the worst fleet in terms of fuel efficiency, but many of its products haven't exactly set the world on fire based solely on their own merit . The performance of the incentive deal suggests that in today's world average consumers may not want to be seen driving gas guzzling vehicles, regardless of what they're paying...
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Filed under: Car Buying , Marketing/Advertising , Chrysler , Dodge , Ford , Earnings/Financials Times are tough in Detroit these days as each of the Big 3 saw drastic drops in sales for the month of May. It's not surprising, then, to see that Chrysler , Dodge and Ford have increased incentives in an effort to get those cars off its dealer's lots. For instance, prospective buyers for the Hemi-powered Chrysler 300C can now choose either $4,000 cash back or $2,000 plus Chrysler's $2.99 gas promotion , known as Let's Refuel America. Choosing Chrysler's full-size SUV, the Aspen, will net you $4,500 cash back or $1,000 in cash, plus the Let's Refuel deal. Dodge too is heavy into the incentives game, especially on fuel-gulping SUV's and trucks. The largest savings come with the 2008 Ram truck, which gets you $5,000 in cash or $3,000 plus the cheap gas card. Realizing the sorry state that sales of the F-Series are in, Ford has chosen to offer employee pricing for its...
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