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Filed under: Car Buying , Trucks/Pickups , Marketing/Advertising , Dodge Click above for high-res gallery of the 2009 Dodge Ram In another obvious sign of the times, Dodge is launching its brand new and totally redesigned 2009 Ram half-ton pickup truck with incentives right out of the gate. Purchasers who only need a regular cab will get $500 off the Ram's base price of $22,170 before options while those looking to get a quad cab or crew cab will get double that amount off their new truck. We're sure that potential buyers won't be complaining, but it's a far cry from the 40% savings being offered on '08 Rams. We verified these numbers by using Dodge's online configuration tool, which does not yet allow you to order up the innovative RamBox option. That lockable storage unit is built right into the bed rail of the pickup and will reportedly run you $1,850. That seems pretty reasonable considering that Dodge is the only brand offering this type of storage solution...
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Filed under: Car Buying , Trucks/Pickups , Marketing/Advertising , Chrysler , Dodge A tight credit market, slumping construction, an economy on bed rest, an end-of-model year, and high gas prices mean one thing for pickup trucks: lots of brand new trucks waiting for buyers. Dealers trying to shift their 2008 Dodge Rams before the 2009s arrive are taking as much as $13,000 off the bill to try and convince buyers to come forth. That means you can get a Dodge Ram 1500 Quad Cab SLT 4x2 for $19,995, instead of $32,795. With consumers being more picky about what and when they buy, it also doesn't help that dealers really don't want trade-in trucks either, since they can't do anything with them. What Dodge dealers hope for now is that Chrysler will manage the build-out of the 2009 models to give them a chance to get rid of the 2008s. Chrysler says it has a plan that will keep it competitive and keep the changeover orderly. For now, the Ram is the most heavily discounted vehicle out...
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