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Filed under: Car Buying , Ford , Lincoln , Mercury 2008 has been a historically woeful year for the auto market, but Ford dealers have been in the crosshairs of a sales decline for over a decade. That brutal reality, along with financial incentives of up to $700,000 or more from the Blue Oval, has lead to the closure of over 500 dealers since mid-2006, and over 150 so far in 2008. To close still more dealers while giving remaining stores a heads-up of future happenings, Ford is embarking on a series of meetings with Ford and Lincoln Mercury dealers. Among the topics of discussion will be future products, product volume and market conditions. Though Ford isn't stating publicly how many dealerships it wishes to close, the Blue Oval is hoping to have enough departures to make the remaining dealerships healthy. Ford would like to see Ford brand dealers with 1,500 sales per month and Lincoln Mercury dealers with 600 sales per month, which is far higher than what Ford's 3,900 stores are...
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Filed under: Car Buying , Economy , Sedans/Saloons , Trucks/Pickups , Plants/Manufacturing , Commercial Trucks , Hatchbacks , Ford , Lincoln Click on the pic above for our high-res 2009 Ford F-150 gallery As staggering as it may seem, the 2008 Ford F-150 pickup can be ordered in billions of different combinations. That's all going to change for 2009. In an effort to reduce complexity and cut spiraling costs in the process, Ford will be slashing the number of possible F-150 configurations by 90 percent. The automaker isn't leaving the rest of the lineup alone either. The Ford Expedition goes from 250,000 combos down to fewer than 10,000. The 2009 Lincoln MKS debuts with about 300 combinations, and the 2010 Ford Focus will offer only about 150, which is 95 percent fewer than the current model. Are you in the market for a 2009 Ford F-150 and worried that you won't be able to get it exactly the way you want? Don't fret, Ford will still offer more than 9 million combinations...
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Filed under: Car Buying , Sedans/Saloons , Marketing/Advertising , Ford , Lincoln Click above for high-res gallery of the 2009 Lincoln MKS The first 2009 Lincoln MKS is still a couple months away from arriving at your local Lincoln dealer, but Ford has announced that 8,600 customers have already signed up for the all-new sedan. The MKS has garnered this hefty dose of interest no doubt due to Lincoln's new design language, its well-crafted interior and large number of high-tech gizmos, but Ford's marketing team deserves some credit, too. They began their work announcing the sedan's starting price of $37,895 way back in November during the L.A. Auto Show , then followed up by giving would-be customers early access to a build and price tool on the Lincoln website. The marketing team is also reportedly training dealerships to be knowledgeable about the MKS months ahead of the usual timetable, which has helped salesmen secure preorders for the vehicle sight-unseen. Preorders traditionally...
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Filed under: Car Buying , Ford , Lincoln , Mercury Not long ago here on Autoblog we wondered, what exactly is the point of the Mercury brand ? As it turns out, dealers have nearly the same question, and they aren't getting any clear, compelling answers. At the Chicago Auto Show, Ford's Group Vice President Jim Farley said "Its role is changing, but we're not going to compromise Mercury." Around the Detroit Auto Show, CEO Alan Mulally said Ford remains committed to Mercury. Of course, Mulally also said Jaguar was part of The Way Forward -- no one knew that he meant it was the way forward for Tata. There is only one problem with Ford's statements of support: there's no new product in the Mercury pipeline (the upcoming hybrid Milan doesn't count as a new piece of original product), and no one at Ford is giving any indication of when there will be. A huge amount of elbow grease is being expended to polish the Ford brand, and after that, Lincoln is taking up...
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Filed under: Car Buying , Etc. , Marketing/Advertising , Ford , Lincoln , Mercury Fresh off news that Ford Motor Company was raising prices by an average of $502 per vehicle, the Dearborn automaker told dealers that the company would significantly increase incentives. The goal is to keep older vehicles like the Mercury Milan and Ford F-150 moving off dealer lots while also appeasing a hurting dealer network. Ford plans on using marketing dollars to target specific regions of the US where a particular vehicle may be struggling. That may mean that in Chicago you can get $2,000 on the hood of a Milan, but in California incentives could reach $3,000. CNW Marketing Research President Art Spinella points out to The Detroit News that this selective spend approach is a lot like what new top marketing guy Jim Farley did successfully during his time at Toyota. After looking at all the red arrows in January's "By the Numbers" report here at Autoblog, we're guessing Ford isn't...
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Filed under: Car Buying , Ford , Lincoln , Mercury , Earnings/Financials Ford Motor company has bumped the prices of its domestic vehicles by an average of $198 fleet-wide, bringing the overall model year increase to $502 per car, truck, van, and utility vehicle. The only vehicles not effected by the latest increase are the Lincoln Town Car, the E-Series vans, and the soon to be defunct Lincoln Mark LT. While half a grand sounds like a lot of money, it only represents a 1.8-percent increase over last year's overall costs, which is a full percentage point less than the average inflation in the past year. While nobody likes to see prices go up, it's hard to fault Ford for attempting to keep up with the financial times. The big question is whether customers will be willing to pay for the hike in a soft car market, or if Ford will need to put more cash on the hood to move metal. [Source: Automotive News - Sub. Req.] Read | Permalink | Email this | Comments
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Filed under: Car Buying , Recalls/TSBs , Ford , Lincoln , Mercury Ford's quality record at the beginning of this decade was so bad, the automaker was spending billions on warranty repairs, while simultaneously turning off potential buyers in droves. The blue oval has been righting the ship for the past couple of years, with vehicles like the Fusion and Taurus leading a quality renaissance that has the automaker nipping at the heels of its Japanese competition. That quality improvement has been cutting losses, with $900 million in savings achieved in 2007, and more on the way. The embattled automaker is forecasting an additional $300 in savings for 2008, which means Ford is expecting additional quality improvement. The money will eventually be used to finance new product, but for now the cash infusion is merely stemming Ford's substantial North American losses. There is little doubt that newer models like the Edge and Milan are far more reliable than what Ford was making even three...
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Filed under: Car Buying , Lincoln A report today by Automotive News reveals that Ford doesn't plan on moving the Lincoln brand upmarket to take the place of Jaguar when the British brand is eventually sold along with Land Rover. First of all, who ever suggested that selling more expensive Lincolns was even a viable option? As Derrick Kuzak, Ford's group vice president of global product development, tells AN , "We have a ways to go to strengthen Lincoln." Indeed. The talk about town was apparently that Lincoln could cross the $60,000 threshold to replace the position once held by Jaguar. We're not sure why Ford would think it even needs to compete in that price range any more, but with its current line up of the MKZ, MKX, Navigator, Town Car and Mark LT (for a few more months, anyway), the Lincoln brand is ill-equipped to compete with cars and SUVs that start above $60,000. Even the upcoming MKS luxury sedan will start well below that mark, as not many wealthy folk...
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Filed under: Car Buying , Marketing/Advertising , Lexus Cadillac's image resurgence sees it vacating its spot as fuddy duddy transport, which it filled for most of the 1980s and '90s. Quality woes didn't help, but overall, the brand induced yawns. Big, body-on-frame barges are still available at the Lincoln store, but there's also a market for luxury cars filled with technology and quality that invokes a ho-hum response. Yes, folks, that means that Lexus is getting sucked in by the vacuum Cadillac left when they went all Led Zeppelin on us. Well, that's not entirely true - what is happening, though, is the age of the average Lexus buyer is sneaking up. Currently it's at 51 years old, while kids who spent the 1980s learning hair metal riffs on their B.C. Rich are choosing Infiniti, Audi, BMW, or even the somewhat fusty Mercedes. If you were at Yasgur's farm with your Microbus, chances are that you've got a lust to wheel around in an ES350 for your retirement years. The average age of that...
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Filed under: Car Buying , Sedans/Saloons , Plants/Manufacturing , Ford , Lincoln , Mercury While most of us haven't even thought about the big rear-drive Ford sedans much lately (unless one was wearing taxi or limo livery), those cars have received a...
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