|
Browse by Tags
All Tags » Car Buying » Lincoln » Marketing/Advertising ( RSS)
-
|
Filed under: Car Buying , Sedans/Saloons , Marketing/Advertising , Ford , Lincoln Click above for high-res gallery of the 2009 Lincoln MKS The first 2009 Lincoln MKS is still a couple months away from arriving at your local Lincoln dealer, but Ford has announced that 8,600 customers have already signed up for the all-new sedan. The MKS has garnered this hefty dose of interest no doubt due to Lincoln's new design language, its well-crafted interior and large number of high-tech gizmos, but Ford's marketing team deserves some credit, too. They began their work announcing the sedan's starting price of $37,895 way back in November during the L.A. Auto Show , then followed up by giving would-be customers early access to a build and price tool on the Lincoln website. The marketing team is also reportedly training dealerships to be knowledgeable about the MKS months ahead of the usual timetable, which has helped salesmen secure preorders for the vehicle sight-unseen. Preorders traditionally...
|
-
|
Filed under: Car Buying , Etc. , Marketing/Advertising , Ford , Lincoln , Mercury Fresh off news that Ford Motor Company was raising prices by an average of $502 per vehicle, the Dearborn automaker told dealers that the company would significantly increase incentives. The goal is to keep older vehicles like the Mercury Milan and Ford F-150 moving off dealer lots while also appeasing a hurting dealer network. Ford plans on using marketing dollars to target specific regions of the US where a particular vehicle may be struggling. That may mean that in Chicago you can get $2,000 on the hood of a Milan, but in California incentives could reach $3,000. CNW Marketing Research President Art Spinella points out to The Detroit News that this selective spend approach is a lot like what new top marketing guy Jim Farley did successfully during his time at Toyota. After looking at all the red arrows in January's "By the Numbers" report here at Autoblog, we're guessing Ford isn't...
|
-
|
Filed under: Car Buying , Marketing/Advertising , Lexus Cadillac's image resurgence sees it vacating its spot as fuddy duddy transport, which it filled for most of the 1980s and '90s. Quality woes didn't help, but overall, the brand induced yawns. Big, body-on-frame barges are still available at the Lincoln store, but there's also a market for luxury cars filled with technology and quality that invokes a ho-hum response. Yes, folks, that means that Lexus is getting sucked in by the vacuum Cadillac left when they went all Led Zeppelin on us. Well, that's not entirely true - what is happening, though, is the age of the average Lexus buyer is sneaking up. Currently it's at 51 years old, while kids who spent the 1980s learning hair metal riffs on their B.C. Rich are choosing Infiniti, Audi, BMW, or even the somewhat fusty Mercedes. If you were at Yasgur's farm with your Microbus, chances are that you've got a lust to wheel around in an ES350 for your retirement years. The average age of that...
|
|
|
|