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Filed under: Car Buying , Gadgets , CES , Tech , Ford , Lifestyle Ford developed its SYNC system with Microsoft and has an 18-month exclusive license to sell the system, which is something we weren't aware of until recently. It turns out, however, that the exclusive rights aren't being wasted: Ford reports that SYNC-equipped cars are finding twice as many buyers as cars without SYNC. One dealer said "People who won't spend a dollar more for power door locks have to have SYNC." Keep in mind this news is coming from Ford, but clearly SYNC is appealing to the common customer. The multi-media controlling option appears to have won so many over by being easy to learn, genuinely useful for different age groups, and cheap at only $395. Scott Burgess of The Detroit News , when building his dream car , called it "the best $395 option of 2007." It also appears to be inverting the car buying decision for some, with people knowing that they want a car with SYNC then...
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