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Filed under: Car Buying , Sedans/Saloons , SUVs , Tech , Audi , BMW , Lexus , Mercedes Benz As we reported last month , it appears BMW and Audi, following the lead of Lexus, will begin to offer eight-speed automatic transmissions in their flagship models. Sources are now saying the transmission will be supplied by ZF Friedrichshafen, a familiar German supplier to both marques. Although we don't know all of the specifics, Audi is expected to debut the new slushbox in the range-topping A8 sedan , Q7 SUV , and their future A7 premium model . BMW will likely debut the new gearbox in their premium 7-Series sedan and the X6 Sport Activity Vehicle , according to company sources. The current Audi A8 and BMW 7-Series both use six-speed automatics. The Mercedes-Benz S-Class utilizes a seven-speed automatic of their own design, while Lexus debuted their eight-speed transmission (used in their LS models) four years ago. Increasing the number of forward gears offers advantages in smoothness, acceleration...
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Filed under: Car Buying , Marketing/Advertising , Lexus Cadillac's image resurgence sees it vacating its spot as fuddy duddy transport, which it filled for most of the 1980s and '90s. Quality woes didn't help, but overall, the brand induced yawns. Big, body-on-frame barges are still available at the Lincoln store, but there's also a market for luxury cars filled with technology and quality that invokes a ho-hum response. Yes, folks, that means that Lexus is getting sucked in by the vacuum Cadillac left when they went all Led Zeppelin on us. Well, that's not entirely true - what is happening, though, is the age of the average Lexus buyer is sneaking up. Currently it's at 51 years old, while kids who spent the 1980s learning hair metal riffs on their B.C. Rich are choosing Infiniti, Audi, BMW, or even the somewhat fusty Mercedes. If you were at Yasgur's farm with your Microbus, chances are that you've got a lust to wheel around in an ES350 for your retirement years. The average age of that...
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