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  • Lutz: Saturn Astra too expensive, not profitable

    Filed under: Car Buying , Economy , Euro , Hatchbacks , GM , Saturn Click above for high-res gallery of the 2008 Saturn Astra XR Car buyers here in the States are clamoring for fuel efficient transportation, but so far the Saturn Astra hasn't been on the top of buyers lists. The Astra is a smash hit in Europe and we liked it during its short stay in the Autoblog Garage , but it may just be too expensive compared to the competition with a starting price of $16,495. General Motors isn't keeping the price high to make a profit on the small volume import, either. GM vice chairman and quote master Bob Lutz told Automotive News that the Belgian-made Astra isn't profitable in the U.S. at all anymore due to the weak value of the Dollar vs. the Euro. The Astra has gone up in price by $500 since its introduction to reflect the broadening gap between the two currencies, and the price hike was implemented only to lessen the hit from the currency exchange. The Astra is not just a financial...
  • Report: Consumers want cup holders, not fuel economy

    Filed under: Car Buying , Green , GM , Lifestyle Consumers prefer cup holders and heated seats over fuel efficiency, according to CNW Marketing Research. That's right, we all talk about how we want our vehicles to be environmentally friendly and easy on gas, but when it comes down to it, what we really want are things to hold our coffee and keep our derrières warm. On the plus side, General Motors is saying fuel economy is becoming more of a priority to shoppers - it points out that four years ago it wasn't even in the top ten (studies by GM list fuel economy behind styling and value). So, what is it going to take to wake up consumers and make fuel efficiency a priority? Most experts feel that a significant hike in the cost of gas will be the kick that sets us straight. Just don't take away the cup holders. [Source: Forbes via AutoblogGreen ] Read | Permalink | Email this | Comments

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