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• Only 5-10% of customers choose Chrysler's $2.99 gas guarantee

  Filed under: Car Buying , Marketing/Advertising , Chrysler , Dodge , Jeep , Earnings/Financials It looks like car shoppers have been smart enough to see past Chrysler's cheap gas guarantee . Despite Chrysler's extension of the offer for an extra month, a very small percentage of actual consumers have actually chosen the gas guarantee over the old fashioned cash back options. As we've reported in the past, the incentive wasn't really as good as it seemed once the math was done. As was pointed out by the Union of Concerned Scientists, a 3 mpg bump in efficiency would be equal to the savings Chrysler was offering. Additionally, Chrysler not only has the worst fleet in terms of fuel efficiency, but many of its products haven't exactly set the world on fire based solely on their own merit . The performance of the incentive deal suggests that in today's world average consumers may not want to be seen driving gas guzzling vehicles, regardless of what they're paying... Posted Jun 10 2008, 06:29 AM by Autoblog Filed under: Car Buying, Earnings/Financials, Chrysler, incentives, Dodge, Jeep, Marketing/Advertising, cheap gas, CheapGas, Incentive, 2.99 a gallon, 2.99-a-gallon, 2.99AGallon, 2.99 gas, 2.99Gas, 2.99

• Incentive Roundup: Chrysler adds more cash to free gas, Ford mum on Employee Pricing

  Filed under: Car Buying , Marketing/Advertising , Chrysler , Dodge , Ford , Earnings/Financials Times are tough in Detroit these days as each of the Big 3 saw drastic drops in sales for the month of May. It's not surprising, then, to see that Chrysler , Dodge and Ford have increased incentives in an effort to get those cars off its dealer's lots. For instance, prospective buyers for the Hemi-powered Chrysler 300C can now choose either $4,000 cash back or $2,000 plus Chrysler's $2.99 gas promotion , known as Let's Refuel America. Choosing Chrysler's full-size SUV, the Aspen, will net you $4,500 cash back or $1,000 in cash, plus the Let's Refuel deal. Dodge too is heavy into the incentives game, especially on fuel-gulping SUV's and trucks. The largest savings come with the 2008 Ram truck, which gets you $5,000 in cash or $3,000 plus the cheap gas card. Realizing the sorry state that sales of the F-Series are in, Ford has chosen to offer employee pricing for its... Posted Jun 05 2008, 10:57 AM by Autoblog Filed under: Ford, Car Buying, Earnings/Financials, Chrysler, Dodge, Marketing/Advertising, ChryslerIncentives, chrysler incentives, cheap gas, CheapGas, FordIncentives, Ford incentives, dodge incentives, EmployeePricing, DodgeIncentives, employee pricing