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Filed under: Car Buying , Lexus , Toyota The US auto industry has hit a serious slump in 2008, with overall sales estimated drop by two million vehicles compared to 2007. Even the mighty Toyota has seen sales slip by 7.8%, which is better than the industry average, but a far cry from annual increases of 10%. And times may not improve in 2009 either, as the credit crunch and mortgage crisis have conspired to kick the auto industry in the pants. Toyota sales boss Jim Lentz says the mortgage crisis is the main culprit of tough sledding for the Japanese automaker. Florida and California, which account for 30% of overall Toyota Sales, have been especially hard hit by decreased home values. Lexus sales have been hit hard, too, as one third of all of purchasers in the Sunshine State use home equity to buy their luxury vehicles. It doesn't take an accounting degree to know that houses are typically assets and cars are almost always liabilities. That large amounts of people who were using home...
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Filed under: Economy , Scion , Toyota Click above for a high-res gallery of the 2008 Scion xB. My older brother Brian drives a Scion xD. He's 39 years old, and probably considered anything but cool by 18-24 year-old standards. He bought his little xD because he was tired of filling up his AWD 2001 Chevy Astro conversion van, and he's gone from getting 12 mpg to about 30. While that's a big-time win for Scion sales, the brand's marketing arm has to cringe. Scion was built to be Toyota's youth-oriented brand, with cars that would finally bring younger buyers into the Toyota showroom. The early days of Scion were a boon, with 80% of Scion buyers having never shopped Toyota before. Young people were clamoring for the xB and tC, and 100-200k online shoppers flocked to the Scion site each month. Only a year after the redesign of the xB and xD, the Scion site is seeing less than half the traffic. Overall, year over year sales fell for 17 strait months until March, when gas...
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Filed under: Car Buying , Marketing/Advertising , Chrysler Car sales in the U.S. flat-out suck right now, and both domestic and Japanese automakers are feeling the pinch. Chrysler posted a 13.2% decline in its Daily Sales Rate last month while offering 0% financing, so the Auburn Hills-based automaker has little choice but to continue offering free loans in an effort to stop the bleeding. Current deals include five years at 0% for 2008 models and six years for leftover 2007 models. Chrysler is also dealing with folks with less than perfect credit, which is a risky move with credit restrictions so tight right now. Beyond money for nothing, Chrysler is also looking into further production cuts to keep dealer inventory in check. It's also cutting labor costs by offering buyouts to workers to shed its army of industrial storm troopers by up to 10,000. Times are tough right now in the auto industry, but if you're in the market to buy a new car, 0% appears to be making a comeback [Source...
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