|
Browse by Tags
All Tags » Car Buying » CarBuying » Marketing/Advertising ( RSS)
-
|
Filed under: Car Buying , Trends , Japan , Marketing/Advertising , Lifestyle Could the country that gave us the NSX, Godzilla -- and the other Godzilla -- and The Fast & The Furious: Tokyo Drift be on the verge of giving up cars for good? With car buying down by close to 33-percent since 1990, Japan is claimed to be in the grips of kuruma banare , which, for Japanese carmakers, is the polar opposite of hakuna matata . It's being labeled the "demotorization" process, and it involves large numbers of people in Japan's urban centers not buying cars. Surveys have revealed a variety of reasons, from the cost of purchase and ownership, to vehicles simply not being status symbols anymore, to cars being passé -- as in "so 20th century." The greatest worry is that young folks are simply not into cars, preferring cell phones and gadgets to Cubes and keis. Losing their audience before the love affair has even begun is no doubt causing JDM manufacturers to lose...
|
-
|
Filed under: Car Buying , Marketing/Advertising , Chrysler Car sales in the U.S. flat-out suck right now, and both domestic and Japanese automakers are feeling the pinch. Chrysler posted a 13.2% decline in its Daily Sales Rate last month while offering 0% financing, so the Auburn Hills-based automaker has little choice but to continue offering free loans in an effort to stop the bleeding. Current deals include five years at 0% for 2008 models and six years for leftover 2007 models. Chrysler is also dealing with folks with less than perfect credit, which is a risky move with credit restrictions so tight right now. Beyond money for nothing, Chrysler is also looking into further production cuts to keep dealer inventory in check. It's also cutting labor costs by offering buyouts to workers to shed its army of industrial storm troopers by up to 10,000. Times are tough right now in the auto industry, but if you're in the market to buy a new car, 0% appears to be making a comeback [Source...
|
-
|
Filed under: Car Buying , Minivans/MPVs , Trucks/Pickups , Marketing/Advertising , Chrysler , Earnings/Financials Chrysler is already offering five-year, interest-free loans on some of its cars. As of today, it is also offering six-year, interest-free...
|
|
|
|