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Filed under: In the Autoblog Garage , Convertibles , BMW BMW's 1-Series does not smirk at you and say "don't hate me because I'm beautiful." No, this small Teut is easy to deride on appearance; one look has you hating it because it's not beautiful while so many of its past brethren have been classically handsome. Whether it suits your taste or not, the 128i convertible we borrowed is unmistakably the work of the wizards of Munich. So, it's definitely a BMW, and it's being described as a reincarnation of the legendary 2002; does it measure up? Gallery: In The Autoblog Garage - BMW 128i Convertible Photos Copyright (C)2008 Dan Roth / Weblogs, Inc. Continue reading In The Autoblog Garage: BMW 128i Convertible Permalink | Email this | Comments
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Filed under: Coupes , Marketing/Advertising , BMW Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its cleverness, even if we're not entirely sold on the idea that we're going to regret it if we neglect to buy a 1-Series. [Source: AutoInsane.com ] Read | Permalink | Email this | Comments
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Filed under: Coupes , Marketing/Advertising , Videos , BMW Click above for a few stills from the sham documentary. Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of Oberpfaffelbachen. Now, the faux documentary film producer who decided to cover this historic event (bought and paid for by Bimmer's boffins) has finally released his masterwork for the world to see. We've embedded it after the jump, but be forewarned, you'll never be able to get that 30+ minutes of your life back. Gallery: Rampfest Continue reading VIDEO: Rampenfest the movie, now playing on the screen in front of you Read | Permalink | Email this | Comments
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Filed under: Etc. , Marketing/Advertising , BMW Click above for a few images leading up to Rampfest. As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to get the masses pumped about the eminent launch of the 1-series coupe in the U.S. has so much hoontastic potential than even our oddly named friends can't ignore it. Head on over to the fictional Bavarian village of (lemme get this right) Oberpfaffelbachen's website and you're greeted with the Oktoberfest anthem. From there, you can read up on the town's history, get a quick "Hallo" from the mayor and begin to understand the marketing ruse that BMW is launching - literally - when you check out the Rampenfest link. The idea is simple. Build a 454 meter-high ramp that will launch the 135i over the European landscape and across the Atlantic onto U.S. shores. But the joke doesn't end there. Jeff Schultz, a (faux) documentary...
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Filed under: Car Buying , Coupes , BMW The 1-Series has officially joined BMW's line up in the United States, having finally been added to the brand's official website. Along with its place among the Ultimate Driving Machines online, the 1-Series also gets officially pricing, which turns out to be exactly what we thought it would be . The 135i will have an MSRP of $34,900 plus a $775 charge for delivery and all the whatnots involved with a purchasing a car. The 128i, meanwhile, will start at $28,600 and carry an identical $775 charge for destination and delivery. The 128i is powered by BMW's 3.0L inline-six producing 230 horsepower, while the top shelf 135i is motivated by the superlative twin-turbo 3.0L inline-six producing 300 HP. Both are, of course, rear-wheel drive, small, and relatively light weight at around 3,200 lbs. - the purest coupes from BMW we've seen in a while. We optioned up a 135i with everything and arrived at an MSRP of $48,995 (that's it above -...
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Filed under: Convertibles , Coupes , BMW Since it's launch in 2004, BMW has sold 470,000 1-series models throughout the world, and with the upcoming 1-series coupe, the automaker expects those numbers to increase, particularly when U.S. sales begin at the end of this month. According to a report by Thomson Financial, the coupe alone should account for over 20,000 sales annually and with the addition of the convertible version expected to hit in spring of '08, there's no where to go but up. The primary question that will be answered early next year is who will be buying the new "compact" Bimmer, and whether or not the coupe will draw more buyers into the BMW fold or if it will merely cannibalize sales of the Bavarian's best-selling 3-series. [Source: Forbes] Gallery: BMW 1-Series Coupe Gallery: 2008 BMW 1-Series Convertible Read | Permalink | Email this | Comments
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Filed under: Car Buying , Coupes , Euro , BMW A new entry-level car from a premium European brand will be washing up on our shores when the BMW 1-Series arrives carrying a price tag slightly under $30,000. Much the same way as Volvo's looking to its bobbed...
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