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Filed under: Government/Legal , Green , Marketing/Advertising , Saab , Australia Marketers have been known to make claims that test our good sense, our gullibility and our patience. But in a field in which it's often the best story -- not the best product -- that wins, some of the more unsightly details can get left out when making a pitch. Nevertheless, there is still, as Pinocchio's nose would tell you, a line between a tall tale and what's commonly referred to as a lie. Saab Australia drove its entire model range over that line when it claimed in a campaign last year that "Every Saab is green, with carbon emissions neutral across the entire Saab range." The ads also said Saab would plant 17 native trees to offset the CO2 emissions for the lifespan of each car it sold. Turns out that 17 trees only offsets the carbon produced in the first year of a car's life. Saab left that part out when they lied added the small print. Australia's competition watchdog took...
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Filed under: Car Buying , Marketing/Advertising , Holden , Australia Click image for a hi-res gallery of the Holden Commodore SS-V Despite the fact that capping the cost of gas didn't work out so well for Chrysler in the U.S., General Motors' Australian arm, Holden, is launching a new incentive that guarantees gas will be 99¢/liter for two years after your vehicle's original date of purchase. The system works much like the one Chrysler used: buyers get a debit card that they use when filling up their tanks. That debit card will be tied to the purchasers bank account, which will be debited a few days later for the reduced rate, regardless of how much the fuel had actually cost. If all of this sounds a bit confusing, click here for the details from Holden. We've also pasted GM's official press release after the break. As we mentioned, a similar promotion wasn't too successful for Chrysler. There are a few differences, though. Chrysler's vehicles aren't...
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Filed under: Sports/GTs , Marketing/Advertising , Videos , Ford , Australia , FPV Click above for photo gallery. Follow the jump for the video. Ford Performance Vehicles' new range of Ford FG Falcon-derived super sedans and utes is mind-bendingly appealing. Big turbocharged or NA power, bright colors, and that menacing Alice Cooper eye makeup in front make for an entire farmer's market of forbidden fruit. Sure, on this side of the world, Ford's SVT performance division gives us the Shelby GT500 and the even more monstrous Shelby GT500KR -- but seriously, as hot as the factory super-Stangs are, the lineup of FPV rides you see above is hot enough to turn that desert sand into glass. Only, they can't -- because everything you see there is virtual. Both the backdrop and the cars are CGI. The photo-realistic vehicle models were created using the real cars' CAD data for a brand new FPV TV spot that premieres in Australia this Sunday. If you don't live in Oz, no worries...
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Filed under: Trucks/Pickups , Marketing/Advertising , Videos , Ford , Australia After seeing this Aussie television spot for the Ford Falcon XR8 Ute, it is abundantly clear to us that Borat went shopping for the wrong truck at the wrong dealer on the wrong continent. Follow the jump to see what we're talking about. Gallery: Ford Falcon XR8 Ute [Source: YouTube] Continue reading VIDEO: Chicks dig the Ford Falcon XR8 Ute Permalink | Email this | Comments
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Filed under: Motorsports , Marketing/Advertising , Australia Car vs. Jet. It's an epic battle that never seems to end, with new contenders continuously lining up on the runway. And we love it. Top Gear raced a Bugatti Veyron down the runway and back against a Eurofighter , Lamborghini pitted its jet-inspired Reventon against a Tornado , Audi raced its Le Mans-winning R10 TDI against an RAF Harrier jump-yet at Goodwood and Spyker F1 faced off against a Royal Dutch Air Force F16 fighter . (Volkswagen even pulled a 747 jumbo jet with a Touareg V10 TDI .) Now meet the latest challengers: "Black Beauty", Team New Zealand's Zytek-powered Lola A1GP race car, against an Air New Zealand Boeing 777-200ER. The showdown took place on the runway at Auckland International Airport between Kiwi racer Jonny Reid and Air New Zealand pilot Dave Morgan as a publicity event to promote the A1GP races in Taupo, New Zealand this coming weekend. The promotional event seems a little at odds with...
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