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Filed under: Sedans/Saloons , Marketing/Advertising , Videos , Audi , Celebrities Lionsgate has released the second trailer showcasing that buff delivery guy with the English accent, and if you thought Transporter 2 was an all-out sprint on the ludicrous side, wait until you get a load of the stunts in Transporter 3 . It not only shows off more of Statham's body and his 1-liner prowess, it also shows off more bad dialogue, more absurd stunts, and more reasons why it's Crank but with a bracelet and an Audi. It will clearly be a movie where you put your brain down in the seat next to you and then load up on greasy popcorn and root beer with wide-eyed glee. But that doesn't mean we won't see it. Check out the trailer after the jump, and mark your calendars for November 26. [Source: Transporter 3 Blog ] Continue reading VIDEO: Transporter 3 trailer #2 shows more Audi A8 co-star Read | Permalink | Email this | Comments
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Filed under: China , Etc. , Marketing/Advertising , Audi Click the image above for more shots of the Audi mooncakes Audi has given their customers in China and Hong Kong something they can sink their teeths into. The Mid-Autumn festival , celebrating the maiden in the moon, is accompanied by tasty pastries called mooncakes that people give to each other during the holiday. Audi has baked up a set of treats topped with model names like A6, S5, and R8. If they're as good as they look, it's a nice way to give props to the moonwoman. The festival is on September 14 this year, so if you're an Audi-phile and want to get a piece of R8 mooncake, there's still time... Be sure to check out the gallery below for more photos. Thanks for the tip, Denis! Gallery: Audi Mooncakes Read | Permalink | Email this | Comments
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Filed under: Coupes , Sports/GTs , Etc. , Japan , Marketing/Advertising , Supercars , Audi , Lifestyle The Peninsula Hotel in Hong Kong bought 13 Rolls-Royce Phantoms for shuttling guests around the city. The Peninsula Hotel in Tokyo has purchased just one car, and will leave the guest to drive himself. That car is an R8, finished in the hotel's trademark Brewster Green, with a gold Peninsula logo outside, and cognac leather inside. To avail yourself of it -- once you've gotten to Tokyo -- you'll need to book the Peninsula Suite, which goes for the ho-hum figure of ¥850,000 per night. That $8,000 U.S. every day to burble at single-digit speeds in Tokyo traffic, although you are allowed to take it outside of Tokyo. Come to think of it, the speeds probably don't matter -- if you have that kind of money, there's a good chance you've got an R8 or better in your own garage already... [Source: Asahi via German Car Blog ] Read | Permalink | Email this | Comments
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Filed under: Marketing/Advertising , Audi Automakers have been fleeing main-stream media faster than most new reality shows get pulled from prime-time programming. There are many reasons for the move away from big dollar media, including decreased TV viewers and online ads soaking up some of the budget, but perhaps the biggest reason is that cash isn't spewing out of SUV tailpipes any more. Audi is one company that isn't high-tailing it out of the high rent district. The German automaker won't be cutting its 2008 ad budget, and instead, will be pumping more money into big-ticket campaigns. You'll see Audi touting the A4 at events like the Academy Awards and Sunday Night Football, along with its recent spots during the Olympics and last year's Super Bowl. Audi's goal is to bust misconceptions that it is a near-luxury brand by selling its cars as bigger, faster, and more efficient than the competition. Audi is in a huge hurry go expand to 1.5m global sales per year...
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Filed under: Sedans/Saloons , Marketing/Advertising , Videos , Audi From the some-automakers-have-more-money-than-sense department comes a new commercial for the Audi RS6 . The minute-long teaser spot features some kind of synchronized gymnastics routine that we guess is supposed to signify a bunch of people working together like a finely tuned machine. We think there are some gymnasts imitating the pistons in the blisteringly fast RS6 V10, and there was a human crankshaft and some headlights too, but it's hard to tell with it being people in tights and all. The last three seconds is the first indication that this is a car commercial, as the front end of the sledge hammer RS6 is finally shown. We know it's a teaser ad, but next time we'd like to see a little more sheet metal and a lot less flesh. Besides, didn't Ford just do the people as cars thing a couple months ago? Hit the jump to view the minute-long commercial, then let us know what you think in the comments. [Source...
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Filed under: Coupes , Sports/GTs , Marketing/Advertising , Audi Click image to see the Audi Super Bowl ad preview. Audi has posted a sneak preview of its Super Bowl spot. Fans of The Godfather will love it, and anyone even remotely aware of The Godfather 's memorable scenes will get it. Whether it helps persuade luxury car buyers that the interlocking rings constitute an offer they can't refuse will be determined on future sales charts. If nothing else, however, we know that Audi certainly brought its "A" game to Super Bowl Sunday...and that Johnny Fontane will get that movie. Watch the preview here . [Source: Audi via German Car Blog ] Read | Permalink | Email this | Comments
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Filed under: Convertibles , Marketing/Advertising , Supercars , Audi Audi has updated its U.S. website with a short video that features a counter ticking the time away "until the moment of truth." The seconds flying by lead up to the date and time of Super Bowl XLII this Sunday. Below is a short message that says, "On February 3, 2008, over 140 million TV viewers will witness the start of a new era. Register now for your exclusive sneak preview... and more." While the video only shows dark glimpses of the R8's wheel and headlight, something tells us Audi has big things planned for its very expensive Godfather -themed Super Bowl commercial . Registering on Audi's website will get you a free sneak preview of the ad on the morning of the Super Bowl, so we have, of course, already signed up and will let you know what we see. While tipsters are telling us that an R8 Cabrio may debut in the ad, we've found no hard evidence to back this up. Instead, we expect the...
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Filed under: Marketing/Advertising , Audi , Lifestyle According to Audi, well, all that "ye olde worlde traditional luxury" stuff is great, but it's not the new hotness. Scott Keogh, marketing head for Audi of America, says that the key now is to combine the values of old European luxury -- high quality and traditional prestige -- with new, West Coast luxury values of "a more casual attitude, a sense of Zen and spirit and those types of things." Audi aims to define that trend, though it doesn't say exactly how. Audi's upcoming Godfather -themed Super Bowl commercial is meant to exemplify the idea, as the movie is about a shift in power from the old to the new. Audi wants to assert itself, but it doesn't yet have the same perceived prestige of its German foes, a lot of which has to do with the fact that understatement is still the guiding principle in its car design. Audi makes some terrific cars, but it simply won't get big volume from the lifestyle...
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Filed under: Marketing/Advertising , Audi , Cadillac , Chevrolet , GM , Hyundai , Toyota When viewers tune-in to watch the 42nd annual Super Bowl on February 3rd, four automakers - Chevrolet, Hyundai, Toyota and Audi - will compete for the hearts and minds of the gridiron-obsessed masses. Chevy is only planning one, 60-second ad during the second quarter, while Cadillac will be featured during the pre- and post-game shows. Toyota has two spots of undetermined length, which are expected to hype the redesigned Sequoia and the Tundra pickup, while Hyundai will finally throw its hat onto the Astroturf with two, 30-second spots. Audi is returning to the game after a 20-year hiatus with a minute-long ad featuring the R8, and we'd expect the spot to focus on the automaker's blitz to become the dominant luxury manufacturer on Earth. Also of note, Cars.com will be ponying up the required $2.7 million dollars for a 30-second spot, which is causing us to consider renting some ad time on the...
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Filed under: Sedans/Saloons , Marketing/Advertising , Audi , Lexus Oh, what fun, a luxury sport sedan advertising smackdown. Lexus has returned a volley after Audi made a shot across their bow with a TV spot swiping at Lexus and implying that a self-parking car is for non-driving drivers. Like that kid in class who never knew quite how to shoot back a response, Lexus has produced a couple of spots that are almost, almost badass. The spots, titled "Etiquette" and "Doughnut" juxtapose imagery of the GS 460 partaking in power oversteer antics to a soundtrack of operatic aria. That's cool, the Lexus 4.6 liter V8 does have a muscular snarl, and the GS can at least keep up with the pack. What's uncool is the snooty tagline, admonishing "just because you can do something, doesn't mean you should." Yeah, nannying is such a come-on to purchase. The tagline for "Doughnut" is even worse - "Yes, you can. And no, you shouldn't." Doesn't that just makes the " screw you " center in your brain light up...
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Filed under: Hybrids/Alternative , Marketing/Advertising , Crossovers/CUVs , Audi Audi is going to put off the launch of three new SUVs into its arsenal until the end of the decade, primarily for marketing reasons. Really, it's only one new model - the...
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Filed under: Marketing/Advertising , Videos , Audi Watching this commercial from Audi, we at first thought the automaker was giving props to its German, Italian and Swedish rivals. Then we got it. Thanks for the tip, Jacob! Permalink | Email this | Comments
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