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  • Audi counting down to new era that starts at kickoff

    Filed under: Convertibles , Marketing/Advertising , Supercars , Audi Audi has updated its U.S. website with a short video that features a counter ticking the time away "until the moment of truth." The seconds flying by lead up to the date and time of Super Bowl XLII this Sunday. Below is a short message that says, "On February 3, 2008, over 140 million TV viewers will witness the start of a new era. Register now for your exclusive sneak preview... and more." While the video only shows dark glimpses of the R8's wheel and headlight, something tells us Audi has big things planned for its very expensive Godfather -themed Super Bowl commercial . Registering on Audi's website will get you a free sneak preview of the ad on the morning of the Super Bowl, so we have, of course, already signed up and will let you know what we see. While tipsters are telling us that an R8 Cabrio may debut in the ad, we've found no hard evidence to back this up. Instead, we expect the...
  • Detroit Preview: Audi has plans for big showing

    Filed under: Concept Cars , Detroit Auto Show , Convertibles , Coupes , Supercars , Audi The quad-ring obsessives over at Fourtitude have the inside scoop on what Audi plans to unveil in Detroit this January, and enthusiasts stand to benefit from a duo of performance products in the form of an R8 concept and what's likely to be the production version of the TT-S. Audi's midship masterpiece has only been on the market a few months, but it's been all but confirmed that bigger things are on the way. The rendering above was supposedly released to a handful of lucky press outlets a few weeks back and it obviously foretells a future convertible variant of the R8. Rumors about a powerplant upgrade in the form of a V10 are also circulating, but we think its doubtful that Audi would blow it all on one show. While the R8 convertible is pure motoring pr0n, the TT-S is proof that Audi is taking its performance offerings seriously. The exterior benefits from a number of S-line goodies originally...

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