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Filed under: Car Buying , Gadgets , Tech , Aston Martin Aston is working with its agency, Splendid, to create the DBS of car configurators, and by the looks of it, the site must have cost a lot more to build than a DBS does. Splendid started off by creating a 3D render of the car that actually looks photorealistic and not like a virtual representation that gets lost somewhere in the uncanny valley . When you change the color -- to any of 2.5 billion combinations, according to the DBS designer -- you aren't simply tinting a model of a car, you're looking at a car in that color. Inside, the configurator is detailed enough to let you zoom in to see individual stitches on various interior surfaces. And each part of the car is highlighted, so you can choose your wheels with full-screen images and get complete specs on the wheels alone. And when you need a break from deciding on the red brakes or silver, you can watch videos and create your own video channel. After you've configured...
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Filed under: Car Buying , Sports/GTs , Etc. , Euro , Aston Martin Faulty economy or not, top-end luxury purchases are on the rise, and the new owners of Aston Martin are looking to capitalize on the trend. Plans are in place to increase Aston production from 7,000 units in 2007 up to 8,000 in 2008, but the top-luxury automaker's new owners want more. DAR (owns 50% of Aston) business development manager Adham Charanoglu has met recently with Gucci, Louis Vuitton, and Daimler with regards to leveraging the Aston Martin brand with high end luxury products. While increasing merchandising revenue from $100m to up to $300m by whoring out the Aston name is nothing to sneeze at, we're mostly interested in the British automaker's conversations with Mercedes. Charanoglu told Reuters that the two automakers could one day collaborate on everything from platforms to powertrains. It makes sense that Aston is looking to buddy up with another high-end automaker since minority owner Ford will...
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Filed under: Car Buying , Sports/GTs , Supercars , Aston Martin , Misc. Auto Shows Our friend Lou Ann Hammond of Carlist was among the small cadre of early-rising journos who ventured out to Pebble Beach's 18th green on Thursday morning to see Dr. Ulrich...
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