Filed under: Car Buying, Trucks/Pickups, Marketing/Advertising, Chevrolet, GM, GMC
General Motors had a good August, bucking the industry trend with a year over year sales increase. A big part of that success came with zero-percent financing on the Silverado and GMC Sierra, and the General is looking to ride the wave by extending free loans through October first. GM isn't stopping with pickups either. Several 2007 models are getting an additional $1,000 on the hood, including the Yukon, Impala, and G6.
GM has done a pretty good job of staying off incentives through 2007, but the last few months have been brutal. Even some automakers from across the Pacific, who traditionally shy away from cash on the hood, have felt the pinch. GM hasn't announced additional production cuts, but if the incentives don't work, the Detroit-based automaker may have little choice.
[Source: Detroit News]
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