Autoblog

Chinese carmaker dedicates its F50 to the ladies

Filed under: China, Etc.

Chinese carmaker Shanghai Maple, isn't the first car company to try marketing directly to women, but it claims to be the first in China with its Maple F50.

From Maple's website, the F50 is "designed in a refining and humanization style," and "possesses the flamboyant and shining shape with soften cuneiform front." Sounds, uh, lovely. But then, the Autoblog team is all guys at the moment, so maybe a car that promises "a delicate life with high quality and happiness" wasn't meant to appeal to us.

Other than a "mellow great griller with the glittering and translucent headlamps," the female-specific options aren't too dissimilar from what most cars here in the States already have. There is a coin box, sun visor mirrors, and an optional built-in child seat. However, the Maple can be equipped with a shoebox, clothes rack and, and a tissue box in the glovebox, which we actually think is pretty cool. One F50 extra you won't find optional on a U.S. car is the driver's airbag.

Colors available are Tiramisu Yellow, Jade White, Liquid-gold Green, African-mum Yellow and Ice-mountain Blue.

And while there is no way this F50 could ever be confused with the one from Italy, just what is Shanghai Maple trying to imply with that Ferrari hat in the F50's trunk?

Enjoy a gallery of photos of the Shanghai Maple F50 here.

[Source: Shanghai Maple via China Car Time]

Gallery: Shanghai Maple F50